Tier 1: Pharma Sales Forecasting
Master patient-based forecasting, epidemiology, and analog analysis. Build market share models and forecast competitive dynamics. 8 modules with hands-on Excel projects. Perfect for analysts and brand managers.
Introduction
Overview
Why Patient-Based Models Matter
Epidemiology Fundamentals for Forecasters
Building Blocks of Patient Flow Models
Quiz
Summary
Overview
Prevalence vs. Incidence in Practice
Finding and Evaluating Epidemiological Data
Adjusting for Demographics and Geography
Quiz
Summary
Overview
Diagnosis Rates and Screening
Treatment Rates and Patient Journeys
Persistence and Discontinuation
Quiz
Summary
Overview
Market Share Estimation Methods
Competitive Intelligence and Positioning
Market Share Evolution - The S-Curve
Quiz
Summary
Overview
Identifying and Selecting Analogs
Analyzing Analog Performance
Applying Analogs to Your Forecast
Quiz
Summary